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The more sites talk about you, the more you are seen as interesting and deserves to be well classified. But it is not all! The interest of the sites which talk about you is also considered: the more interesting people who talk about you are, the more you deserves to be well classified.
This "interest" is translated in the form of a note (a number) which is named "pagerank".
The remainder is only one interminable and fluctuating calculation, which tries to examine the whole of the sites of the planet, and which will distribute notes to the ones and the others, by taking account of the notes of the ones and others.
Several tools enable to know its pagerank. Simplest and most known is undoubtedly the "GoogleBar" which you can download free since the site of Google.
In the system of GoogleBar, the pagerank is noted on 10. The average of all the sites of the planet is 5. If you obtain a pagerank from 3 to 4, and if the relevance of your site is optimized, you can get a top position with great number of results.
If your site deals with specialized subject of which you are almost the only one talking about, you can be classified first on some requests, whereas your pagerank is 0 or 1.
Conversely, if your site speaks about sex, drug or rock'n roll (which are famous to be the most usual subjects of the Web) you will probably remain classified on page 20 or 30, even if your pagerank reaches 8 or 9 (if your site figures into the 10 top of those results, you're probably not reading this page).
To make the turn of this concept, some subtleties should still be understood:
The pagerank is not (far from there) the only criterion which will determine your position in the results of the search engines. Do not spend all your energy to try to increase it. If you did not yet read our chapter on the relevance, do not fail to do it. Also see the page about the secrets of Google.
Each time that a site adds a link which points towards your site, you recover a part of its pagerank. But this part is inversely proportionnal to the number of links wich the departure page comprises. The pagerank that you recover from starting page is thus divided by the total number of links which it comprises.
If the link which points towards you comprises the rel="nofollow" attribute (this attribute can be specified in the code of the link) it does NOT bring back any pagerank to you. The use of the meta-tags "robots" and of the "robots.txt" file can also influence the fact that a link is followed or not by the search engines.
The pagerank of each one of your pages is independent. The concept of pagerank applies to the pages, and not to the sites. However, if all your pages point the ones to the others, it will redistribute the pagerank which each one of it receives. According to the number and the architecture of your internal links, certain pages of your site can get a high pagerank to the detriment of other pages. That can be a disadvantage if you do not control this logic, or an advantage if know how to play with it.
The contents of the sites which point towards your pages influence the relevance allotted to them.
If you can choose, it's better to have 10 links coming from PR=5 pages than 100 links coming from PR=2 pages.
All the specialists agree to say that the scale of the pagerank is logarithmic. That means that the more it increases and the more difficult it will be to make it increase. The exact way in which the pagerank is calculated belongs to the secrets of Google.
The higher your pagerank will be and the more regularly the engines will come to see your site and your updates.
How to improve your PageRanks?
By using to the maximum the PageRank which you receive from the external sites. The free utility LinkSpiritenables you to exploit this resource by optimizing your internal links.
By multiplying the number of links which point towards your site. There are at least three very simple methods for that:
- Seek all the directories which cover same subject as your site. Seek also all the general directories which count the Web sites without distinction. Register your site in the greatest possible number of them. You can in this way (and by devoting much time to it) obtain several hundreds of links which will point towards your site. Each link will bring back very few pagerank to you, since it will be placed in a page which comprises itself hundreds of links. But it appears that it is while adding cents that one becomes millionaire!
- Make links exchanges with the sites which speak about a subject close to yours (union makes the force!). The best classified are these sites and the best will be these links for you. This way, you will gain pagerank AND relevance on the subjects which you cover jointly. However, remain careful, if your site points towards a site badly noted by Google (see the Sandbox chapter), your link exchange will make you more evil than good. Thus choose your partners carefully.
- Speak or, better, make speaking about your site on the forums (whatever are the ways wich you will invent for that!). But be carefull again: This weapon can have shark edges and will help you only if your site is of interresting and if the members of the forum like it. Having 10 links which point towards your site and are saying: "I have just visited http://www.mybeautiful.com and I have vomit all the night. It smells like the hell, don't go there or your mind will die in atrocious sufferings" does not really favour your popularity. If, by bad luck, and because of the generally high pageranks of the forums, this extract of text appears in the first results for a research on "mybeautiful.com", you'll cry!
The better your site will be and the more you will get "spontaneous" links. I.e. other creators of sites will decide on their own to put a link towards your site because they estimate that it is worthy of interest and that it deserves to be visited. If you reach to this result, you are definitively on the good way.
How do your internal links influence your pageranks ?
As we mention above, the internal links (from one of your pages towards another of your pages) make it possible to equilibrate and distribute the pagerank received by each one of your pages since external links.
External links generally point towards your domain name. In this case, it is your page of index which will automatically profit from popularity thus collected. (a link towards www.mydomaine.com is considered by engines as equivalent to a link towards www.mydomaine.com/index.html).
I you want that all the pages of your site have a sufficient pagerank to be able to appear in the results of the search engines, you must thus have links starting from your index page and pointing towards your other pages. This configuration is rather traditional since your page of index generally comprises a synopsis (an index!) who points indeed towards all the pages of your site.
If your pages have themselves a link returning to the index ("Back to home page ", for example) they will restore to it a part or totality of the received pagerank. Why "a part or totality"? Because your pages can comprise several links. The pagerank that they redistribute is divided by the number of links which they comprise.
If one sticks to this formal logic, one ends up concluding that it is necessary to avoid links outgoing from the domain. But things are not as simple as that! If everyone arrived at this conclusion, the Web sites would live recluse on themselves and we would attend the end of the Web such as we know it.
The search engines thus added to this simplified diagram some rules which encourage the exchange of links or, at the very least, avoid disadvantaging the sites which play the "game of exchange" for the greatest happiness of the Net surfers. Which are these additional rules? Nobody knows it exactly, they belong to the secrets of Google! This point should not completely kill your interest for the pagerank which remains very applicable in its broad outline.
Web optimization specialists advise to put a least one outgoing link on each one of your pages. This link must obey to the following conditions:
- the pointed site must cover a subject close to the subject of your page
- this pointed page must have a significant pagerank.
Take a big care of your internal links. To support a page with the detriment of the others is not, except exceptional case, an interesting strategy: only the words appearing in this page will be able to give you a chance to be found by the Net surfers.
Rather try to distribute your pagerank in a homogeneous way by multiplying the links of a page towards the others. Use our free utility LinkSpirit to check the distribution of your internal links.
Why does RankSpirit make you save pagerank?
The free systems of analysis oblige you to put, on each page (and in particular on the index page), a logo and a fragment of code comprising a link towards the site which processes your data. Part of the pagerank of each one of your pages is thus withdrawn to you with the profit of this site.
RankSpirit also obliges you to put on each page a fragment of code. But this code is deprived of link and does not make you lose any drop of pagerank. Make the experiment: your pages will gain several places in the results of the search engines!
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