Why is Google so malicious?The defense of the end-user is the only concern of all serious search engines. It is the only policy which guarantees success on the long term. The behaviors of these engines are thus elaborate that they don't care about the webmasters interests. Especially when there is a contradiction between these interests and the Net surfers ones.
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Without wanting to show anyone, one notes that the webmasters most annoyed against the system are generally not the most concerned about what is good for the Net surfers.
Their anger reaches its paroxysm when they acquire the conviction to have been thorough in the "sandbox".
What is the sandbox?
It is one of the most famous urban legends of this decade. And like (almost) all the legends, it seems to be founded on a reality.
According to this theory, the sandbox would be a "punishment" inflicted by Google (and only this engine), to the sites using "dishonest" techniques to gain positions in the results of research.
This "punishment" can apply to the whole of the site and all terms which these pages contain. It would then be caused by abuses in relation to the pagerank.
It can also be strictly specific to a word or an expression excessively "promoted" (too much repetitions, for example). It would thus be caused by abuses in relation to the relevance.
The consequence is a brutal backing of the position in the results of Google. This effect can last 4 to 30 weeks (but it's impredictible) and can even last more if the site continues using "prohibited" stratagems.
Each one has its theory on the meaning of this system of penalty. We suppose for our part that it aims at complicating the exploration of the "limits" of Google. Does it accept 30,40, 50 or 100 repetitions of a term before making fall the chopper? Only successive tests could teach it to us!
By throwing your site in the sandbox, Google prevents you from remaking an attempt (or rather, it prevents you from measuring the effects of it) during several weeks. Since the rules which govern the behaviors of Google vary regularly, it becomes impossible to draw reliable conclusions on what is licit or illicit unless being ready to sacrifice several sites for many weeks.
IN THE DOUBT, ABSTAIN YOURSELF!!!!!!!
It is the policy to which the webmasters must adhere! While working (almost) exclusively on the interest of your site for its visitors, being concerned about its comfort of navigation, its clearness and its coherence, you will join the objectives of the engines: to satisfy the Net surfers. And you will probably obtain a good total note from everybody!
What must be avoided?
We do not have the exhaustive list of the reasons for which you could fall into the sandbox. Here are reliable ones:
To repeat a word or an expression too many times. Whatever the tag (meta, Alt, text...) where the repetition is. The repetitions inside the text seem however tolerated when the word or the expression is mixed with nonrepetitive text (briefly: when it is used in a normal way!)
To give same color to the text as to the background (white on white, black on black, etc). This technique is used to add to the page invisible text. Invisible for the Net surfers, but recognized by the engines. Some think that this technique is not a cause of sandboxing but that Google allots to the expressions a relevance proportional to their contrast from the background. Anyway: be carreful!
To make a "farm-link" on its site. The "farm-links" are pages including a huge number of links towards other sites which comprise similar pages. The goal being to use (in an intensive way) the exchange of links to gain pagerank. If the topics of the linked sites are too much differents, Google does'nt like it at all.
To create a site with an enormous quantity of links pointing towards him as of its birth. A rather credible theory supports that Google would penalize the sites having a suspect "growth". It is clear that Google must have found a tactic to discourage the sale and the purchase of "backlinks" (links belonging to a site with a high pagerank and pointing towards the site to promote). This practice indeed completely distorts the spirit of the Web and night to the reliability of the results of research.
To make a site of 1000 pages, including 999 empty and orphan pages which point towards only one page having contents. If you attentively read our page talking about pagerank, you will understand that this type of construction can make it possible to inflate artificially the pagerank of a page. Google, not so insane, will not like that.
To have links which point towards "dishonest" sites". (Say to me who you attend and I would say to you who you are). It is one of the "Big Brother" side of Google which judge you according to your outgoing links. If you have a real good reason to make appear this type of link, add the argument rel="nofollow" in your code.
To know more, you can read the Mark Daoust article about the sandbox theory.
Secrets about Google
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